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Share Photos and Videos

Published 06/01/2012 and rated Ratingstars4 4 out of 5 stars
by Mike Foster
What can you use the app for? is a social sharing tool platform enables users to post videos, audio, images and other content directly to their social networks. Other users can then comment on those uploads, or create reply posts with their own media embeds. The application allows for on-the-go updates and looks to combine the best elements of popular social media destinations like Facebook, Instagram and Twitter. provides features users will recognize, such as simple photo filters and quick content re-sharing. Additionally, makes converting easy with several integrated import tools. screenshot
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What is the history and popularity of the app? launched in March of 2012. The application quickly rose to prominence thanks to Facebook’s buyout of Instagram, a similar social media-publishing platform. has been growing in popularity due to celebrity early adopters and positive reviews from users and media sources. The application boasts user numbers in the thousands, though specific numbers have not been made available.

What are the differences to other apps? is similar to social sharing platforms like Tumblr and Instagram, but focuses on ease of use above all else. The application’s slick UI makes taking/editing photos and sharing content simple and fast, and encourages users to connect with one another through view counts and built-in commenting mechanics. also comes complete with a complementary mobile application that makes it easy to keep users updated and engaged while out of the house and away from the computer. Finally, supports Instagram imports, allowing users to bring all of their old content along when they create a new account.

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How does the web app look and feel to use? is streamlined and efficient. After signing in, users simply click the user name of people they want to follow to get a quick glimpse of everything that’s been recently updated. From there, users can “like” posts or share them with other users. Content can be synced directly to a Facebook or Twitter account, if desired, or the account can be run as a standalone social network. Overall, is intuitive and easy to learn.

How does the registration process work?

In order to register for, the user must have a Facebook, Twitter or Instagram account. Registration is completed by signing in through one of those popular web applications—there is no external registration available for Once synced with the user’s social media account, can be customized to keep its updates separate or share them across multiple platforms.

What does it cost to use the application? is free to use. The mobile application that accompanies the web app is also free to download. Users are free to share and communicate as much as they want without worrying about upload costs or monthly contracts.

Who would you recommend the application to? is a strong contender in the social media marketplace, especially with Instagram being picked up by Facebook. Users looking to keep their instant-photo sharing separate from Facebook should give the application a look. Additionally, is perfect for early adopters that like to be ahead of the trend with it comes to mobile tech and social networks—the application will likely continue to grow in popularity as more users become aware of its existence.

  • Share photos and videos with social networks.
  • Comment on user posts and upload replies.
  • Embed video, audio and images into updates.
  • Upload from anywhere with the mobile app.
  • Use included filters to punch up images.
  • Use included filters to punch up images. video

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